Many of my readers are big Soho House fans or at least interested in their places. From a media-type clubhouse, it has become a property empires that cater to the creative middle-class, what we would call Bobos in French! They are now planning to open in Barcelona and Amsterdam.
Soho House Farmhouse has generated a lot of interest and the property looks really nice. I’m still trying to book there but it’s difficult if you’re not a member as all good days are already full.
So what’s in the plans for Barcelona and Amsterdam?
In Amsterdam, Soho House will set base in the Bungehuis on the Spuistraat.
The ‘Bungehuis’ was built in the 1930s originally as a Trading Office, as of the 70s it has served as a university building. It has lots of striking architectural features.
Besides the general club areas, it will offer a gym, a screening room, a games room, and a restaurant for members, 79 hotel rooms, a library and a roof terrace.
On the ground floor, there will be a new outpost of Cecconi’s, a modern Italian restaurant which is well liked in London. Finally, on the ground floor, there will be a Cowshed, their spa brand.